Our goal over the next six months is
going to focus on "branding".
We define branding as the publics interaction
with HandyHeroes.com that creates an impression. It's
more than just a logo or an advertisement - it's the
personality and soul of HandyHeroes.com. It's what
makes us unique and communicates the difference between
our competitors and us. It is what makes us stand
out in the crowd. Branding is not only about getting
the public to choose us over our competition, branding
is about getting the public to see us as the only
solution to their problem.
We've put together a strategy to help
reach these goals and we will be keeping you up to
date on its on-going phases, implementation and results.
Public Relations
Imagine our surprise when we answered our phone an
Al Ruechel, top anchor of Bay News 9, greeted us on
the other end. He had received our press release and
could not say enough about the concept behind HandyHeroes.com.
His interest lead him to do a full feature on BayNews
9 that ran twice every hour for the entire day of
Tuesday, May 11, 2004. HandyHeroes.com was also listed
on their web site for the entire month. Click on the
following link to view the BayNews 9 segment.
Handy
Heroes On Bay News 9
